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Had you asked me 10 years ago, five years ago, or even three years ago whether I could foresee Hugo Boss and Giorgio Armani going fur-free, SeaWorld announcing an impending end to live orca performances, and Ringling Bros. and Barnum & Bailey Circus retiring its elephants and then ultimately going out of business completely, I would have simply said, “not anytime soon; perhaps in my lifetime, but not anytime soon.”

High-end fashion designers need high-end fashion items, and fur has always been considered high-end fashion. SeaWorld needs orca performances and Ringling needs elephant performances to fill the seats (and to entertain the ill-informed).

Yet, here we are. Hugo Boss and Giorgio Armani are fur free, SeaWorld has announced it will end orca shows, and Ringling is folding up its tents this May. Times do, indeed, change.

Made Possible by the Public

However, these changes don’t happen without the efforts of committed and compassionate citizens across the country. Their voices — when raised in unison, with authority, and with fearlessness — can effect change most significantly. It is the refusal to buy fur and the public examination of cruelty in the fur industry that move the business model to be more humane. It is the declining visitor numbers among a more enlightened public that convinces aquatic circus owners to stop the demeaning and cruel shows (coupled, of course, with a steady parade of musicians refusing to perform at a place like SeaWorld). And, it is the pressure on cities and states to declare an end to elephant mistreatment in circuses that causes the elephants to be retired from performances and, ultimately, a retiring of the circus altogether.

The desperation of animal exploitation is clear and it is pervasive. Tilikum, the orca who recently died in captivity, was captured in the waters off Iceland in 1983, torn from his natural family when only two years old. He was transferred from tiny tank to tiny tank for his whole life, forced to perform and languish pathetically. Other orcas, when he was near them, bullied him painfully. Humans made him perform shamefully. And, he was ultimately a danger to human trainers, actually killing several of them. The largest orca in captivity before his death, Tilikum died of a lung infection earlier this month.

Others still suffer. But, soon, none will perform, be bred, or be imported for marine parks like SeaWorld.

Ringling paraded animals, who had been whipped and prodded, around a ring in front of screaming people for a century and a half. Tigers were forced to jump through rings of fire; elephants were forced to walk with front legs perched on the backs of their fellow inmates, stand on their heads, and balance on balls; and lions, kangaroos, camels, and other species were similarly caged, trained, and pushed to do unnatural acts night after night in city after city. We know that these animals were mistreated. We have the evidence of the cruel bullhook being used to hit them.

Year after year of public protests, media exposés, and litigation in the courts took a toll. Cities started saying they wanted no part of the circus coming to town — too cruel. If you can’t keep your elephants without bullhooks, you can’t bring them to our town; if you can’t bring them to our town, people won’t come to the circus; and, if people won’t come, you lose money.

So… Time to Shut Down the Business.

The bottom line is that one of the biggest obstacles to animal freedom and respect has historically been a resistant corporate model: one that deems fur to be appropriate fashion, and that deems elephants, tigers, and orcas to be acceptable (if unwilling) performers. Current developments should inspire.

What trajectory is animal exploitation on? With ongoing vigilance and the wind at our backs, perhaps we are, indeed, moving intentionally toward a world where wild animals don’t perform for us; where elephants aren’t killed for their ivory; where marine mammals don’t languish in captivity; where primates aren’t bred and traded as “pets”; where lynx aren’t killed for their skins; where lions aren’t slaughtered in the name of sport; and where bears aren’t imprisoned for their bile and gallbladders. The list is long.

People change. Business models change. The world evolves. Recent trends suggest that this evolution is a more humane one. We must be certain to maintain momentum. With each success, animal exploitation becomes more and more rare. Animal exploitation is having a “going out of business sale”; let’s unite to help them all close up shop, once and for all.

Image source: dmitro2009/Shutterstock 

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0 comments on “How Activism is Changing the Business of Animal Exploitation – For Good”

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Kate-Lyn Jones
1 Years Ago

Guy\'s watch this video:
https://www.youtube.com/watch?v=uuzEIFj_qtI&t=0s
This man just came up with an idea that would be a win/win for both animal activists AND the execs at Seaquarium. The proposal is sending Lolita to a sea sanctuary while in return we have another major attraction that would be built at the park either for free or at least have a major discount on building it. We could even let SeaWorld in on it and possibly have them release some of their orcas with a similar deal. We all know that Lolita might not have much longer to live, and I\'d expect the place to close down shortly after her death. So having this deal might be the best option to releasing her. If you can please share this video.


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