One Green Planet is your online guide to making conscious choices that help people, animals and the planet.
Our goal is to cut through the noise around issues related to food, health, animals and the environment and empower you to not only make better choices, but also take action and bring about change.
So abandon your preconceived notions and labels. Together, let's redefine "green" and reimagine the way we eat, buy and think.
Join us, and unleash your Green Monster!
ABOUT THE FOUNDERS:
Nilesh has over 12 years of management, operations, policy and consulting experience in the digital media space. Most recently, he led ad policy as a part of Yahoo! Right Media's leadership team. Prior to Yahoo!, Nilesh worked at DoubleClick (acquired by Google), PwC Advisory, and was an attorney specializing in privacy and intellectual property law. Nilesh's passion for using media and technology as a force for good led him to One Green Planet. He believes that the environment, animal and food movements are interconnected and is on a mission to take conscious consumerism mainstream. Nilesh oversees editorial, strategy and marketing at One Green Planet. Most people are often surprised to know that prior to moving to NYC from Mumbai, India, Nilesh was a writer, artist and musician (yes, he slapped the bass in a rock band!).
Preeta Sinha: Born in NYC, and raised in India, Preeta always wanted to work with animals. She focused on animal photography during her college years in Mumbai, India, volunteered at local animal shelters, and cared for numerous homeless dogs in and around her neighborhood. Later, she moved back to NYC, which led her to an exciting career in online publishing. She was responsible for building creative partnerships and products at iVillage (acquired by NBC Universal) and UGO Networks (acquired by Hearst Corporation) by way of new and emerging technologies. Always looking for ways to explore her passion for animals and compassionate living, Preeta started One Green Planet, and the growth of the site led her to focus on it full time. She handles all product vision and general operations for One Green Planet. Preeta is also a serial decorator with an obsession for DIY green living, and she is on a mission to make everything in her NYC apartment "green."